Google chrome is planning to block all the heavy ads around August-end, stated by the company. The benefits would be high home network capacity and phone’s good battery life.
“We have recently discovered that a fraction of a per cent of ads consume a disproportionate share of device resources, like battery and network data, without the user knowing about it,” said Marshall Vale, a product manager on the Chrome team during a blog. “These ads (such as people who mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and price money.”
Instead of the ads will pop up an error box. Google says Chrome is going to block ads when: 4MB of network data, 15 seconds of CPU usage in any 30-second period, or 60 seconds of total CPU usage. According to Google’s research 0.3% of all ads exceed these limits. However, they account for “27% of network data employed by ads and 28% of all ad CPU usage.
Chrome 80 offers manual heavy ad blocking clicking “Heavy Ad Intervention”. Time will be given to advertisers to see to the thresholds set in now.