Mohey a part of Manyavar is known for their exquisite ethnic wear and mainly specializes in the bridal collection. The company has managed to get top celebrities in their ads, one of which includes Alia Bhatt, who unfortunately received a lot of hate for their recent ad. The ad shows Alia, a wife-to-be at the mandap thanking her family members and expressing her love for them. She then goes on to objects to one of the rituals ‘Kanyadaan‘, and asks why she was treated like an outsider and as a temporary part of their family. In the end, she is surprised when her mother-in-law and father-in-law also take part in the kanyadaan of their son.
The ad received heavy criticism and did not miss Ms Ranaut’s eye. Kangana took to Instagram to post a picture of how brands are being manipulative, ‘We often see a martyr’s father on television, when they lose a son on the border, they roar ‘Don’t worry, I have one more son, uska bhi Daan main iss dharti maa ko Dunga. Kanyadan ho ya putradan, the way society looks at the concept of renunciation shows its core value system’ and went on to caption the same with, ‘Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising‘.
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