India’s monthly usage of internet is approximately increased to 639 million at the end of 2020 due to Covid-19 lockdown. Currently, 574 million is already registered, which is an annual growth of 24%. These are the insight data of ICUBET.
Rural areas in India is driving the digital rebellion, it is said that around 49% was registered in 2019 compared to urban areas 11%. There are 264 million registered in rural areas, and it is expected that it will increase to around 304 million at the end of 2020.
Puneet Avasthi, senior director, insights division, Kantar said that “The new decade is expected to witness the next wave of digital India aided by the recent covid-19 pandemic that has catalysed the speed at which the already connected consumer is getting further connected with devices, payments, e-medicine etc”.
About 84% of users access the internet for entertainment purpose. In the year 2019, it has witnessed the OTT (over-the-top streaming). It is expected in 2020 too, especially because of Covid-19 lockdown.
Biswapriya Bhattacharjee, vice president, insights division, Kantar said that “The coronavirus lockdown has pushed users to experiment with various digital solutions, some of them by desire while others due to compulsion. The comfort of accessing services and availing their benefits from the comfort of home in times of social distancing will continue to push users to adopt and use multiple Internet services.”
