India’s largest music streaming app, Gaana is showing unification and aid by distributing over 70,000 face masks in a week across Mumbai and Delhi-NCR in the COVID-19 affected areas amongst the most vulnerable sections of society.
To provide life-saving masks to the most vulnerable sections of society amid the ongoing lockdown to fight novel coronavirus, Gana has collaborated with a non-profit organisation, Give India and integrated marketing agency, DVO Digital. The marketing agency is aiding with the creative conceptualisation and awareness building for this cause.
Prashan Agarwal, chief executive officer, Gaana said, “These are trying times for one and all, and we are showing solidarity and support to the shared challenge of COVID-19 by helping the most vulnerable Indian communities prevent and respond to the pandemic with our #PlayMusicSaveLives initiative. We have empowered our users to be able to contribute to this noble cause by streaming more music on our app and are heartened to have some of the biggest music artists like Vishal Dadlani, Ankit Tiwari and Aditi Singh among many others encouraging their fans to stream more thereby helping save more lives.”
Sowmya Iyer, founder and chief executive officer, DViO Digital said, “We are proud to be a part of this campaign as it serves the vulnerable section of the society which is the most critical section of the society now that needs our focus to prevent the widespread of this disease.”