Dabur had recently released an advertisement that was quite liberal. However, it had been taken down by the company as some of the ministers found it offensive. The ad showed a lesbian couple celebrating Karwa Chauth.
This created quite an outrage among the people. Among them, the filmmaker Pooja Bhatt rose to the protest. She took to her social media to share her thoughts. She tweeted “बस यही करते रहो.. slam,bam,ban! So much for being the ‘Mother’ of democracy! Pity a giant like #Dabur refused to stand behind their AD. While I don’t endorse a fairness cream in principal I reserved my comment as they attempted to celebrate Inclusivity & #PRIDE So why hide now?”
Dabur had tweeted an official apology after taking down the ad “Fem’s Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments.”
The Madhya Pradesh Home Minister had found it offensive, he said “I had asked to send a warning to withdraw the advertisement before registering an FIR for hurting religious sentiments. It’s good that they withdrew the advertisement and also a tender apology for that.” He also added “I consider this a serious matter. More so because such advertisements and clippings are made on the rituals of Hindu festivals only. They (the advertisement) showed lesbians celebrating Karva Chauth and seeing each other through a sieve. In future, they will show two men taking ‘feras’ (marrying each other according to Hindu rituals). This is objectionable.”