Amitabh Bachchan was recently seen endorsing Pan masala from Kamal Pasand. However, this is not the first time the actor has endorsed the company. It has been quite a few months and years when is advertising for it. However, things have changed now.
Recently, Bachchan’s office has published a statement “Kamala Pasand … a few days after the commercial was aired, Mr Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Mr Bachchan became associated with the brand, he wasn’t aware that it falls under surrogate advertising. Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion.”
Surrogate advertising is when someone is advertising a product that has been banned. But that is being sold in the disguise of some other products.
However, sometime back when his fans had questioned his decision, Amitabh Bachchan had defended himself and said “If some people are getting benefits from an industry, we should not think as to ‘why am I getting associated with it?’ If it is an industry, then we too should think of it as our industry. Now, you may think that I should not be doing it, but I get paid for it.”
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