Shekhar Salkar, the president of the National Organisation for Eradication of Tobacco (NOET) expressed his concerns about today’s youth getting into tobacco, especially with high profile celebrities promoting the same. The president wrote to Amitabh Bachchan about how medical research has time and again proven that addiction to tobacco and pan masala decays the health of the citizens and urged the actor to drop out of the pan masala ad campaign, especially when the actor is also part of the pulse polio campaign. The letter also read, ‘Pan (betel leaf) can act as a direct carcinogenic. Recent research has shown that the substances in betel quid could change into carcinogens in the body, leading to oral cancer. The International Agency for Research on Cancer (IARC) and the World Health Organization (WHO) accept the scientific evidence that chewing betel quids (pan) is carcinogenic for humans’.
The president is also an oncologist and has aggrieved and provoked to wage war against the dubious measures and such embellishment done by various Bollywood actors like Shah Rukh Khan, Ajay Devgn, Ranveer Singh, and Hrithik Roshan leading to increased tobacco use among students. NOTE has continuously targeted celebrities over smoking in public areas including Ajay Devgn.