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How beauty segment can change in India after COVID-19

In the last few months, Corona has put every profession at risk and nationwide lockdown made us live “Quarantine” life. We are directed to stay home and compelled to live life with social distancing.

The Personal Care and Cosmetic Industry had been severely affected by the coronavirus crises. Both Corona and Quarantine suppressed the sale of beauty products and put them on a backseat.

People were started buying more essential products as a precautionary measure to keep the virus at bay and demands of hand washes, soaps and sanitizers surprisingly increased. Although beauty and personal care products are having high demand in that area where doorstep delivery is feasible as e-commerce selling these goods under the category of essentials.

Now the economy is recovering from the aftermath of the pandemic. So there is an urgent need to understand the consumer behaviour insights to surmount the loss and fathom their thought process towards beauty products.

According to the reports, the market research firm has categorized beauty products into four different groups ranging from the need to have through nice to have with their sale forecasting.

Rescue products like hand sanitizers, liquid hand soaps and antiseptics will experience high sale.

A basic product like shampoo is expected to sell more or less as per demand.

Facial products, nail polishes and lipsticks are most likely decline.

Can wait categories including fragrance and colour cosmetics are expected to decline sharply during social distancing and continue to suffer during the economic slowdown in coming years.

As we are living in an era of beauty and fashion so everybody is so concerned about their looks. Interestingly post lockdown saloons are bustling with people to get their hair and nails done. Now the industry needs to work on affordable wellness-oriented beauty and personal care products. As these products will not do hole on their pockets.

“That means the beauty industry can pave their feet again to make a mark”

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