There are many A-list celebrities who endorse and support a wide range of brands on social media platforms and increase their sales and fame. In doing so, they also establish their own brands. Many celebrities have gone from being brand ambassadors for reputed brands to being the face of their own labels. Celebrity endorsements have always encouraged the common mass to buy the advertised products and in doing so have increased their sales and services in India. Here are some Indian celebrities who own their own brands:
1) Katrina Kaif (Kay Beauty) – Katrina Kaif is the head of the beauty brand and it is a collaboration between her and Nykaa. It debuted in October 2019 with a stunning campaign called “It’s Kay To Be You.” Kay Beauty now sells 48 beauty products which are all vegan and cruelty-free and they are available both online and in-store at Nykaa.
2) Deepika Padukone (All About You) -Deepika Padukone created the All About You clothing brand in 2015 which is aimed at women between the ages of 18 and 35. It is a collaboration with Myntra and the products are only accessible on Myntra’s and Jabong’s websites and apps.
3) Tiger Shroff (Prowl) -Tiger Shroff’s brand Prowl debuted in 2016 and offers sportswear such as tank tops, t-shirts and shorts as well as track trousers, joggers, hoodies and compression gear. The products can only be found on the brand’s website and on Amazon Fashion.
4) Anushka Sharma (Nush) – Nush was launched by Anushka Sharma in 2017. It is a clothing line that is aimed at people who prefer simple clothing like her. This label consists of comfortable clothes having quirky prints and is made from cruelty-free fabrics.
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