Star India network and Nestle that reach to about 700 million viewers and 80 households respectively are launching the campaign named #CrunchKaAttitude. it is a celebration of the confidence and attitude of the young Indian and their families during the testing times which
aims to spread positivity among the people.
The campaign will be rolled out on the Star India network and on selected platforms in Hindi, Tamil, Telugu, Malayalam, and Kannada.
Nikhil Chand who is the director of Nestle India said the young in the family has their own set of doubts to overcome like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts.but in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves.
The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude. Nestle’s Munch proudly collaborates with Star India network to celebrate this inventiveness and positivity, this #CrunchKaAttitude of millions of youngsters
across India.
The head ad sales stars and Disney India, Nitin Bawankule, said, “ we are excited to collaborate with Nestle Munch to roll out #CrunchKaAttitude campaign across our network to share the message of hope and positivity to millions of our viewers. It is inspiring to see
how the youth is boldly excepting the ‘new normal’ during these unprecedented times.
Besides supporting their families with daily chores, they are also upskilling themselves to come out of the situation better and stronger”.
