Auditions for the popular show ‘Kaun Banega crorepati’ of sony entertainment
televisions will be done via digital means due to the restrictions imposed by the
COVID 19 pandemic. For the purpose of promoting the 12th season of the show, a
homemade short film was directed with the host of the show Amitabh Bacchan. The
tag line was “Har cheez ko break lag Sakta hai… Sapno ko Nahi’.
The show first aired on the television is an adapted version of British show ‘who
wants to be a millionaire?’
“ We are certainly happy to announce the 12th season of Kaun Banega Crorepati ad
it is the first time in the history that the entire process of screening and selection will be
managed digitally. This is a season of firsts and we are sure it will redefine the power
of knowledge” said Amit Raishinghani, head, business and head of communication,
Sony Entertainment television.
The ad film was made under the direction of Nitesh Tiwari who has also directed the
popular film ‘Dangal’.
The stopping of the content making since mid-march has brought the Indian
television to a standstill nad big reality shows that involve a larger crowd is proving
to be a big challenge.
People can register from 9-22nd may for the show where Amitabh will be asking
questions the usual way. To answer those questions the help of SMS or sony liv app
can be taken into account. Based on the certain reservation criteria and the correct
answers by the participants, they will be shortlisted by the randomizer for the next
round and will be reached pout via telephone for their assessment further.
The contestants who will be selected will have a personal interview round via video
call and the procedure for playing and other necessities will be explained to them on
the tutorials listed on the Sony LIV app.
Each year when we start deliberating about KBC we go through various insights that
could trigger an impactful narrative. this time the environment we are in sets the
context of the film. KBC is an opportunity to realize one’s dreams which become
more significant with adversity which was the narrative of the film” Tiwari said in a
statement.
