Abhay Deol has criticized Bollywood actors again for endorsing fairness cream.
In a series of posts on Instagram at Actor took a picture of a skin tone card on which the question is written,” Do you think Indian celebrities will stop endorsing fairness creams now”?
He Shared the picture of a graph of India’s search on skin tone and skin whitening cream that showed how this affected the mind of people.
He wrote his overall analysis in the caption,” fairness creams in India have evolved over the years from being fairness creams to now using euphemisms like “skin brightening “, “whitening”, or” lightening cream”.
The actor said that now most brands no longer want to be associated directly with being termed as “fairness creams”. So now we have brands selling like “HD glow”,” white beauty”, “white glow”, “fine fairness” and so on.
According to him over the years these companies have turned their attention towards the Indian men, who are now trying to be “Fair and Handsome” and have dedicated Power white Ranges for them too.
Pointing towards some cosmetic brands and online selling apps, he said Neutrogena fine fairness could not locate on their Global website but it is available on Amazon.
Similarly, the Ponds anti-spot fairness cream which is available on an affiliate website like Amazon and Nykaa but on their own website we could locate just the “white beauty cream”.
Not only this also slammed L’Oreal white perfect day cream for its ad.
The actor said, Recently the Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York.
Abhay Deol Road sarcastically said that in March 2019 play has come up with a creative campaign like face anything with Masaba Gupta, kubra Sait, Lily, bike with a girl&Payal Soni.
We also added some hashtags like # Fair and Lovely #prejudice #racism #fairness creams fairskinobsession #Kala Gora #flawless skin #hd glow #whiteglow #complexions.
