Bollywood Star Katrina Kaif’s Kay Beauty turns a year old today! She is the first star in the industry to start her very exclusive makeup line. From Day one, Kay Beauty has been breaking stereotypes.
When Kay Beauty was launched on social media, it was widely lauded by her fellow peers of the industry. Celebs like Shah Rukh Khan, Priyanka Chopra-Jonas, Amitabh Bachchan, Aamir Khan, Salman Khan, Hrithik Roshan and many more, showered her with their love and support.
The brand has introduced products like lip liners, kohls, eyebrow pencils, lipsticks and other makeup accessories. Being budget-friendly, it clicked instantly with most makeup lovers. In no time, it became a hit among the Makeup artists and Fashion Influencers.
Kay Beauty’s campaign “It’s Kay to be You”, talked about crushing beauty standards and loving and embracing all flaws.
Katrina collaborated with many faces from different backgrounds including ace badminton player Saina Nehwal, influencer Kusha Kapila, rapper Raja Kumari among many others.
Earlier this year, Katrina was honoured with Entrepreneur of the Year award for Kay Beauty at the Nykaa Femina Beauty Awards.