Hrithik Roshan, Abhishek Bachchan, Genelia participated in the ‘Ultahoke Thalassemiaroke’ campaign on World Thalassemia Day

May 8 is marked as World Thalassemia Day and Bollywood celebrities posted their upside-down images on their social media to make a contribution in the #UltaHokeThalassemiaRoke campaign. Celebrities like Hrithik Roshan, Farah Khan and Abhishek Bachchan posted their ‘Ulta’ photos on social media to support the campaign and create awareness about the Thalassemia warriors, who are fighting this blood disorder. The challenge was started by Kunal Kapoor who further nominated Abhishek Bachchan, Hritik Roshan, Farah Khan and Riteish Deshmukh to participate and support the cause. The stars also tagged others to take part in the campaign to fight Thalassemia.

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Celebrities posted their upside image with a message which reads, “Blood bags are turned ”Ulta” to help Thalassemia Major Patients stay alive. So, today on World Thalassemia Day, I’m going ”Ulta” to support the #UltaHokeThalassemiaRoke campaign. Today on 8th May, World Thalassemia Day, I am taking this challenge to create awareness about Thalassemia Warriors. These Warriors are fighting a blood disorder that if not dealt with through professional medical help, can reduce life expectancy, impact physical growth and create bone deformities. These patients need blood transfusions every 2-4 weeks to slow down the deadly effects of Thalassemia Major. You can help create awareness by posting your ”Ulta” picture and challenging 3 friends to do the same.” We have to say that Bollywood celebrities never lack to support something which is for a good cause.

May 8 is celebrated as the Thalassemia Day around the World, celebrated to create awareness among the general public about Thalassemia, promoting and strengthening the lifelong struggle of patients and commemorating all the people who are no more with us. Every year since 1994, Thalassemia International Federation (TIF) organises diverse activities for the day with the objective to draw public attention, patient associations, public authorities, healthcare professionals, and industry representatives to promote actions on particular thing related to prevention, management or treatment of the disease in a patient-centred manner.

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